The past few years have seen a change in marketing, from traditional print marketing to online marketing, and now more than ever it is important in the industry to have a boxing website and online presence.
As a boxer, it is important to get fights, the more fights you get often depends on your fans and to get fans you need to market yourself. Boxing websites are a place where Boxing fans can go to get the latest information on fignts, boxing news and up and coming fighters. Although there are some good publications like Boxing weekly, a good boxing website can be more up to date and have exclusive information about fighters.
Magazine sales have dropped iver the past two years as more content is published online and now promoters, boxing gyms and boxers have to look to see if a website is a good way to go. Promoters, have been the first to catch on but Gyms and boxers are following. Even up and coming fighters like Trevor (the wrecking) Crewe are starting to invest in boxing websites to get the publicity and fan base they need to help them secure title fights. The more tickets you sell the better fights you will get so encouraging fans to follow you through a website or online marketing is a good way to improve your chances.
Another boxing star in the making is Olympian Tony Jefferies who has gotten savvy with online marketing and earned himself the nickname ‘Twitter’ through his presence and popularity on the social media tool Twitter. Tony updates his followers and fans in 140 charachters about what he is doing, his training schedule, what he’s eating and even holiday pictures from Ibiza. This keeps him at the forefront of peoples minds and has increased his popularity also creating a place for him as a boxing spokesman in some cases.
Combining social media with a good boxing website is a great way for boxers to gain popularity and something UFC, and MMA have been doing a bit longer than boxers. If you have a good website it can be relatively easy for people to use facebook and Twitter to market it. These are just basic free to use tools that can help you sell tickets, BoxPro believe in building boxing websites with the intention of promoting either a gym, a promotion company and in often the Boxer to help them succeed and make money!
