At Box Pro we’re big believers in self promotion. Boxing is a business and you have to market yourself properly if you want to increase your popularity and get recognised. One of the many things you can do to aid this process is create your own unique “brand” or “identity”. This is something that seems to be slowly catching on, and we have included a few good examples above such as Ricky Hattons new crest logo, the Hayemaker logo and that of Amir Khan.
When done correctly, the aim of this should be to create an instantly recognisable brand that is a reflection of the fighter. Most fighters have an alias which is a perfect starting point, such as “hitman” or “the latin snake” etc. If you have a cool brand association then you become much more accessible to your potential fan base. It also opens up all kinds of other avenues including branded merchandise. I’m unlikely to go out wearing a t-shirt with a photo print of Ricky Hatton on my chest, but I would definitely wear a well designed t-shirt that was branded in his name.
At Box Pro we have a team of designers that can work directly with fighters to create a brand unique to them that directly reflects their personality. The sooner you start creating your identity, the sooner you will start getting recognised.
Author:
admin
Posted in: Box Pro News
Tags: boxing design, Boxing Marketing, branding, identity
