Archive for September, 2008

Boxing Promotion through Search Engine Optimisation

Tuesday, September 23rd, 2008

Boxers need to raise their profile on the web as well as in the media, when someone Google’s Boxing or a boxers name you want to make sure your website is at the top. At Box Pro we help give boxers websites that will build them as a brand, we can give them a website that competes in the industry and a logo that sets you apart from your competitors.

SEO or Search Engine Optimisation is the process of getting your website to the top of Google for selected key words or keyphrases, for example if you search for boxing promotional websites on Google.co.uk Box Pro comes up number one (23/09/08), this is because we optimise our site through various techniques abiding by Google web master guidelines.

We take a lot of things into consideration when using Search Engine Optimisation techniques but the most important thing is having a good website that Google will recognise as an authority in the Industry and relevant to the keywords most Searched for.

Amir Khan for example should look into ranking not just for his name ‘Amir Khan’, but for more generic keywords, ideally boxers, this would be very competitve and would take a lot more work. For less work you could look into British Boxers, Bristish Boxers North West and Bolton Boxers. The more competition the harder it is.

SEO is a slow process and takes time and expertise to get it right, there are some methods that can get you banned if done incorrectly.



Shocking defeat for Khan

Monday, September 8th, 2008

Amir khan is knocked out by Breidis Prescott edited by Box Pro

On the 6th September 2008, Amir Khan headlined his first Pay Per View fight on Sky Box Office by the then unknown Breidis Prescott – and I was left completely astonished following his 54 second demolition. Before the fight I had checked out Prescott’s record, and was initially impressed as he was an undefeated fighter winning 17 out of 19 fights by KO. On closer inspection there wasn’t any familiar names in his record, and the records of his opponents included fighters with considerably more losses than wins (i.e. Miguel Angel Suarez 3-23-0). However he clearly had power as he had knocked most of them out in a few rounds!

There are plenty of people that have questioned Khan’s defence and chin, but what most people are quick to forget is that Amir possesses fantastic hand speed and has a 78% knockout rate himself – so you will have plenty to do to try and test his chin! When Breidis landed his shots on Amir though, they had an instant impact and Khan’s legs buckled as they sent shockwaves through his body. About 20 seconds into the fight a left hook caught Khan on the chin and sent him down hard! The fight could well have been stopped at this point. Although I was impressed that he managed to get to his feet after being dropped so hard, he almost seemed to be dipping in and out of consciousness while standing. If it was Breidis in that situation I don’t think Terry O’connor (the referee) would have let him continue. It was a second left hook that sent Khan tumbling onto his back that finished the fight, and I was just pleased to see that Khan didn’t appear to be hurt during the post-fight interviews.

So what happened? Has Amir Khan been exposed as an average fighter with no chin, who has simply been conning us all along…? I don’t think so! I think Amir is a great fighter who simply showed inexperience and for whatever reason (be it changing trainers or being eager to please his PPV audience), got his tactics for the fight horribly wrong and paid the price. At the start of the fighter Amir practically sprinted over to Prescott’s corner to engage him and started swapping shots. With Breidis being an unknown and a potential dangerous fighter, I would like to have seen Amir testing the water by throwing some fast jabs and staying elusive. If necessary, dance round him the whole night and win on points!

So what next? I don’t think Khan’s chin is as big a problem as people are making out. If you watch the replay, he got caught with an incredibly hard shot that would have taken most people down. It’s more how and why he got hit that should be questioned. My advice for his next steps would be to get a trainer like Freddie Roach and start rebuilding his boxing career from scratch. Put aside any ambitions for world titles and pay per view for now, and concentrate on getting back on form.

I look forward to seeing him in the ring again soon!